Martin Meinert App Developer from Hamburg
Native iOS apps – from the first idea to the App Store. Well built and smartly marketed.
About me
Self-employed app developer with a marketing background. I build native iOS apps with Swift and SwiftUI – thoughtful, fast, and privacy-friendly. My edge: I don't just build apps, I can also make them visible, thanks to years of marketing experience.
Current project: Angeln DK – a native iOS app for anglers in Denmark with official catch rules, maps, a catch log, and tides. More of my own app ideas are already in the works.
Projects
Apps and projects I've built.
Native iOS app (SwiftUI) for anglers in Denmark: official catch rules & minimum sizes, maps with protected zones, catch log, tides, and a fish encyclopedia – works offline too. Currently in development.
Skills & Tools
App Development
Web & Tech
AI & Automation
Marketing & Analytics
Design & Tools
Education
Bachelor of Arts (B.A.)
Media and Communication Studies
University of Hamburg
Faculty of Humanities
2021
Final grade: "good"
Abitur (University Entrance Qualification)
Anne-Frank-Schule Bargteheide
Comprehensive School with Upper Secondary
2017
Grade: 1.1 (excellent)
Google Analytics 4 Certification
121WATT
2023
Career
- Full ownership of all digital channels: SEA, SEO/GEO, email marketing, social media, and website
- Built a complete tracking setup with Google Tag Manager and Google Analytics 4
- Significantly improved newsletter performance through data-driven optimization
- Optimized SEA campaigns for higher ROI through strategic budget allocation to high-intent audiences
- Trade show planning and execution resulting in top 5% visitor frequency
- Management of external service providers and agencies
- Career progression in 3 stages: Junior Affiliate Marketing Manager → Affiliate Marketing Manager (07/2022) → SEO Manager (01/2023)
- Extensive keyword research and customer journey analysis for smava.de, FINANZCHECK.de, and finanzcheckPRO.de
- Landing page conception and creation incl. A/B testing and conversion rate optimization
- Ownership of smava content strategy and SEO offpage strategy planning
- SEO revenue forecasting and marketing budget planning
- Project lead for relaunch of finanzcheckPRO.de and FINANZCHECK.com incl. partner CRM API integration and coordination of internal/external stakeholders
- Implementation of GDPR-compliant tracking (cookie banner, GA4) and testing of generative AI for SEO use cases
- Conception, expansion, and management of the affiliate marketing channel for both brands
- Building online marketing partnerships and partner networks (e.g., AWIN, promio.connect)
- Campaign planning, execution, and analysis with individual partner reporting
- Content creation and maintenance in Contentful and WordPress
- Full management of the Amazon business incl. strategy development and overall direction
- Product listing, development and optimization of Amazon Brand Stores
- Keyword optimization (Amazon SEO) and creation, analysis and optimization of ad campaigns (Amazon SEA)
- Development of guidelines for FBM (Fulfillment By Merchant) and FBA (Fulfillment By Amazon) incl. EU shipping
- E-commerce customer support management
- Online marketing support incl. influencer marketing
- Contract negotiations with external agencies
- Press communication: press announcements for electronic music festivals and blog articles (EN/DE) incl. media embedding
- Creation of top 100 lists and editorial content in English
- Bilingual email correspondence with press representatives worldwide
- Management of Instagram and Facebook accounts with 7,000+ combined followers
- CMS maintenance in Drupal 7: system backups, core & module updates, sub-theme development
- Manual video embedding for festival entries in the database
- SEO research and internal presentations
- Analysis and documentation of AS-IS processes in BPMN 2.0 using Bizagi Modeler, including TO-BE process simulations
- Independent competitive analysis for product and distribution
- Contribution to the development of a new corporate design
- Maintenance and creation of bilingual web content in Magento and WordPress (WooCommerce) via backend, HTML, and FTP
Contact
Questions about my apps, feedback, or just saying hi? Use the form – or email me directly. I'll get back to you shortly.